Chapter 10: Product Concepts

     I always saw Coca-Cola's product & marketing concept to be a very simple, yet solid and consistent one. The concept of their products usually are more based for the younger generations because Coca-Cola wants to represent youth and energy in their products. Their products come in classic packaging, the Coca-Cola can and elegant bottle shape are both recognized globally and when you see a soda can or bottle, you usually think of Coca-Cola. I also think that we as consumers would all like a product that both represents us as people and where we are from, what we enjoy as well as our character. The Coca-Cola Company always finds a way to relate their advertising to us and make us feel like its the right thing to drink a Coca-Cola. Although the Coca-Cola Company mainly focuses on the younger generation, they do also try to market the older generations with certain advertising and by paying for their commercials which show how classic their signature beverage Coca-Cola is.

Over 100 years of service at your door. 

     Energy drinks, coffee, fruit juice, soft drinks, water, teas and sport drinks. 3,500 products are available in over 200 different countries. These are all products made for and sold to satisfy an  individuals personal wants. If you'd like a coffee with little/no sugar; a soft drink with less than 800 calories; or maybe you quench some sparkling water instead of spring water. Whatever kind of beverage it is that you'd like, the Coca-Cola Company offers it. 

     Something I really like about Coca-Cola is that they aren't only about making great drinks but they also want to contribute to communities all around the world. They intend on doing so through commitments to education, health, wellness and diversity also. The Coca-Cola Company never forgets how important it is to have friends around the globe and never forgets their social responsibility as one of the biggest companies in all the world. 

It is very important to have an idea of your products concept when marketing it. I say this because product concept comes down to the owner thinking on how to convince the consumer to buy the product because of its quality, the affordable price and its benefits. One example is the beloved "Coke-Zero" which represents a re-mixed version of the original "Coca-Cola" but is advertised as a healthier option for the customers. The objective of product concept is to increase sales, product efficiency and to continue building relationships with both old and new customers.