Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
I love going to the movies. I just do. Before every movie begins, the theater screens a clip that includes a group of young people that look very excited for their movie to start. These young people are becoming apart of the movie experience while holding a large cup of Coca-Cola. Another thing I've noticed when I go to the movie theaters is that no matter what beverage I chose to purchase, it always gets served in a Coca-Cola cup. Even if I may not be thirsty,Coca-Cola has sort of become part of the movie experience itself. This is a good example of the company placing themselves in a position where the customer could have an encounter with them, without necessarily it being direct. It is very important and a great benefit for this company when they are able to achieve this, while not having to deal directly with customers.
As the worlds largest beverage company, the Coca-Cola Company markets all over the globe to people, restaurants, theaters, supermarkets, large offices, airline companies, grocery stores, and etc. By marketing to these businesses, the Coca-Cola Company is able to indirectly reach the customer. This way, they are able to make new customers while still keep existing customers. They do all this without having to directly market, or promote to them personally. It also helps a lot when you're a company this known because you get contacted from other corporations who want to market your product.
Another good example are the bottling partners of Coca-Cola. They also extend from all over the world in places like; Africa, Eurasia, European Union, Latin America, North America, and the Pacific. These bottling partners manufacture the products and distribute them to places like restaurants, grocery stores, movie theaters, sports venues, and amusement parks.
The Coca-Cola Company has over 3,000 different products to offer in over 200 different countries. Coca-Cola's loyal customer-base is what has made them the number one seller of soft drinks, sparkling drinks and juice drinks. Not to mention #2 in the sales of sports drinks and #3 in the sales of bottled water.
As I've mentioned before, the Coca-Cola Company is an electronic commerce and mainly uses the internet to facilitate the exchange of goods, information between organizations and several services they provide.
In my opinion, business marketing sort of goes hand-in-hand with sales promotion and customer relation. When the Coca-Cola Company runs sales promotions, they do so in a way where customers connect with the company through their products they have purchased. Business Marketing is pretty everything the class has been able to cover throughout our blog post.
As the worlds largest beverage company, the Coca-Cola Company markets all over the globe to people, restaurants, theaters, supermarkets, large offices, airline companies, grocery stores, and etc. By marketing to these businesses, the Coca-Cola Company is able to indirectly reach the customer. This way, they are able to make new customers while still keep existing customers. They do all this without having to directly market, or promote to them personally. It also helps a lot when you're a company this known because you get contacted from other corporations who want to market your product.
Another good example are the bottling partners of Coca-Cola. They also extend from all over the world in places like; Africa, Eurasia, European Union, Latin America, North America, and the Pacific. These bottling partners manufacture the products and distribute them to places like restaurants, grocery stores, movie theaters, sports venues, and amusement parks.
The Coca-Cola Company has over 3,000 different products to offer in over 200 different countries. Coca-Cola's loyal customer-base is what has made them the number one seller of soft drinks, sparkling drinks and juice drinks. Not to mention #2 in the sales of sports drinks and #3 in the sales of bottled water.
As I've mentioned before, the Coca-Cola Company is an electronic commerce and mainly uses the internet to facilitate the exchange of goods, information between organizations and several services they provide.
In my opinion, business marketing sort of goes hand-in-hand with sales promotion and customer relation. When the Coca-Cola Company runs sales promotions, they do so in a way where customers connect with the company through their products they have purchased. Business Marketing is pretty everything the class has been able to cover throughout our blog post.
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