Chapter 4: The Marketing Environment

          126 Years of business, Thats what the Coca-Cola Company stands for. Consistency, social responsibility, great ethics, great product and great marketing all make up for this Corporation's success and they have no plan of slowing it down for years to come. 

       As I've mentioned before, the Coca-Cola Company has over 3,000 different beverages to their company name and with delivering their goods to hundreds of countries throughout the world they are a global leader in the beverage industry. Amazing and well-thought out Marketing has enabled them to manage to appeal to all sorts of audience in the world. No matter what culture. 

     Their retail market is very diverse and varies from within large restaurant and retail chains in the U.S. to small grocery and supermarkets in third world countries. 

     The consumer market of the Coca-Cola Company has plays a vital role because it appeals to everyone. They do not discriminate Income, Age, Ethnicity or even location when they attempt to connect to their loyal customers. Around the entire world, people are drinking Coca-Cola, and you should too.

     The following is a video of young man who decided to travel around the world for an entire year. He thought that because Coca-Cola is such a global-recognized company, that it would be cool to collect a Coca-Cola beverage from every country he traveled into. Enjoy.