Chapter 17: Advertising and Public Relations

"... ONLY A COKE WOULD DO. 50 MILLION TIMES A DAY, AT HOME, AT WORK OR ON THE WAY. THERES NOTHING LIKE A COCA-COLA. THERES NOTHING LIKE COKE"

     No stranger to great advertising is the Coca-Cola Company. Since 1886 their advertising and public relation has been key to their boost in sales and the heart&soul of the company itself. Where would Coca-Cola be without their famous Mr.Clause. Without their well-known and signature Polar Bears? Every Holiday season and all-year-round, the Coca-Cola Company manages to market their product in a way where we could relate and see no harm in drinking that fine beverage of theirs. They remind us that there is nothing better then a Coke, especially after a long day of shopping or a long day a work. A coke is what you need, so don't worry about anything else.

  


   

      In 1886, an ad appear in the Atlantic Journal that never appeared before, It was an add for this new beverage that everyone was buzzing for. The ad was persuading (or trying to) people to try this "new and popular fountain drink, containing the wonderful Coca plant and the famous Cola nut." Hence: Coca-Cola. This single add tripled the sale of Coca-Cola from 3 a day to 9 a day. People loved it and it did nothing but keep on growing on others.

          The Coca-Cola Company started to notice a pattern. Their sales would be very good in the hotter times of the years and the hotter countries but not so good when the cold came around. So in 1931, the Coca-Cola Company started Santa Clause in several ads of theirs and this was to show people that drinking Coke isn't just for the Summer season and for hoot weather, but that it could also be drank in any time of the year. Whether its 90 degrees or 20 degrees out, Coca-Cola is your beverage. In 1932, the Coca-Cola Company introduced a new slogan : "Thirst knows no Season". Ever since, the Coca-Cola company has also used their signature Polar Bears to promote drinking Coke in the winter also.

     Now as of 2012, the Coca-Cola Company remains one of the worlds top advertisers and power-house companies and Almost of a monopoly in the beverage industry. While operating in over 250 countries around the world and with 3,000 beverages to the company name; they do a fantastic job relating the public to their products, as they prove year-round and especially come Holiday Season.