Chapter 5: Developing a Global Vision

     No stranger to global recognition, the Coca-Cola Company is the worlds largest & most recognized beverage distributor in the world, and when you are as large as they are, there is not much left to prove or achieve in your business field. But the Coca-Cola Company is a corporation which never settles for what they already have or already have accomplished. They are constantly pushing new ideas that can help their company grow even more across the globe.

 

     The Coca-Cola Company has over 3,500 beverage products and operates in over 200 different countries across the world. They are #1 in sales of fountain drinks, juices, juice drinks and sparkling beverages. They are also a very-respectable #2 in sales of sports drinks and #3 in sales of bottled water.
 

      The chart above displays the average consumption of Coca-Cola, per-person, measured by once, in 1996. As you can see, Coca-Cola beverages are of-course most consumed in North America with over 250 oz. per person. But even when they are most consumed in North America, the Coca-Cola company beverages are no strangers to other countries and continents across the world.

 

 

      The Coca-Cola Company has constructed a roadmap of the company's global vision. A roadmap which they also take from their "2020 Vision" that I have mentioned before. The roadmap consist of six main points of focus which the Coca-Cola Company believes are vital to their company's success in the long run. Long-term success that impacts both their production in North America AND across the globe. The Coca-Cola Company has truly been developing their Global Vision.  

1. People: Be a great place to work where people are inspired to be the best they can be.
2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
3. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
4. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
5. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
6. Productivity: Be a highly effective, lean and fast-moving organization.